Our Story | Tone It Up

Welcome to Tone It Up! We’re your trainers — Karena and Katrina. Here you’ll find a community of women, inspiring and supporting one another to live the life of your dreams; fit, healthy, and happy!

Hey babe! However you just found us — we’re so grateful that you did! Whether you’re at your computer, your phone, or curled up on the sofa, we just want to send a warm WELCOME and introduce ourselves! We’re Karena and Katrina, your trainers and the co-founders of Tone It Up! Tone It Up is a community of strong women who support and motivate you to lead your healthiest, happiest lives and make your dreams come true. Let’s rewind a little bit back to when Karena and I first met. It was a Friday night in Manhattan Beach, California. I was personal training at Equinox and Karena was coming in to work out — yup, both of us just wandering the gym on a Friday night. We were new to town, so it was good timing to meet each other.

After a few coffee and yoga dates, we realized we both had the same dream — to share our passion for fitness and create a community where women could connect in a positive way to reach their goals. So with just a camera, two bikinis, and our determination in hand, we began filming workouts on the beach and uploading them to ToneItUp.com. We watched as the community grew into a sisterhood. Today, we’re proud to say millions of beautiful and strong women support and empower one another in our community. With your daily workouts on the Tone It Up App, the Tone It Up Nutrition Plan and this community, you’ll become the fittest, healthiest, happiest, and most confident you’ve ever felt, and you’ll make lifelong connections and girlfriends. We’re so excited to have you on the team! ABOUT THE FOUNDERS K&K

KARENA’S STORY I first fell in love with sports and fitness while growing up in Indiana. I did my first half-marathon with my dad when I was 12 years old and I watched my mom do Jane Fonda videos in our living room. I remember making a workout video on a VHS tape and bringing it for show and tell. When my life became complicated and challenging during my teenage years, I found myself on an unhealthy path, eating poorly and treating my body badly. After reaching a breaking point in my early 20’s, I made the decision to take control and find the happy, confident life I was meant to live. I rediscovered my love for fitness and completed my first triathlon. After that, I competed in more triathlons, got into personal training, and became a fitness model and spokesperson for brands like Oakley, Adidas, and New Balance, and appeared in magazines like Runners’s World, Triathlete, Shape, Fitness and Women’s Health. Soon after that, I moved to Manhattan Beach and met Kat. That fateful, fantastic day sparked the journey to Tone It Up and forever changed our lives!

KATRINA’S STORY Like Karena, I found fitness at a young age and it shaped my entire life. When I was in elementary school, I was the heaviest girl in class. Like a lot of kids, I was teased. I wanted to feel healthy and confident, so I turned to my parents for support. They transformed our basement into a home gym fully equipped with weights, a bench, treadmill, and music. This is where I started creating workouts and meal plans from magazines and nutrition books. My first job was at a vitamin store. Learning all about nutrition and exercise inspired me to go to school for Health Science and Exercise Physiology so I could help others! I earned my Bachelor’s Degree in Health Promotion and Fitness and the first certification I received was for Group Fitness! I fell in love with teaching big workout classes on campus — it was incredible to see all the girls on campus come together to have fun, work out, and do something for themselves. After graduating, I worked as a Master Trainer and Group Fitness Instructor in Boston and started creating fitness videos. That’s when I decided to make a big move to California to pursue my dreams of creating fitness videos on the beach. Then, serendipity brought Karena and me together — which was the beginning of something so beautiful and life-changing for us and our soon-to-be community, the TIUteam!

Special thank you to everyone that has supported us and believed in our message all along. Our journeys have been filled with the most incredible women, teams, and bonds that we are forever grateful for. xxo K&K


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