WHY We Created Your Tone It Up Protein

Hey girl!! How was your weekend? We stocked up on allll the protein! Have you spotted the new flavors of protein and bars at Target yet?! They’re coming to ToneItUp.com soon, so keep your eyes open!

Everything we create for you starts with intention, so we want to take a few mins to reflect on the WHY behind your protein.

You know I’ve been experimenting with protein in the kitchen since high school. I actually made Karena her first protein pancake after one of our first nights out together! Then when we started Tone It Up and began sharing recipes, the community asked us what brand of protein we were using. We did so much research and realized we couldn’t find a clean, honest, healthy product we felt good about recommending. So we thought, why not make our own? And that was the beginning of Tone It Up Protein!

Through the years, there have been many versions to perfect your protein — from sooo much taste testing, to ingredient sourcing, and times when Karena, Brian, my brother, Leckrone, and I were literally shipping the protein to you ourselves! Through it all, our vision has always been the same. We’re committed to bringing you the BEST protein, the highest-quality ingredients, and bars and snacks that we trust and eat.

That means your protein is…

✓ Plant-based, gluten- & dairy-free

This was very important to us! We were seeing lots of whey protein out there. Whey is a by-product of cheese production that can cause bloating. We chose a blend of pea and pumpkin seed protein because it’s an easy-to-digest complete protein, so it provides all of the essential amino acids you need to form lean muscle and recover after your workouts.

✓ Made to get you results

Proteins require more effort to digest, metabolize, and use, which creates a thermic effect in your body. Translation: You body burns calories just by digesting protein! Pretty amazing, huh?​

✓ Delicious & versatile

The smoothest, tastiest flavors you can use in smoothies, pancakes, muffins, and cookies. My mom always makes cookies with the protein powder!

✓ Convenient for everyone

We want every TIU member to be able to pick up her protein! That’s why we’re in the aisles of Target and CVS…and you can always stock up on ToneItUp.com!

Only the best for you!

Tone It Up protein powders, protein shakes, bites, and bars deliver clean, plant-based, gluten-free, vegan protein to fuel your fitness.